Brand & Product Films
SSR CS
A launch trailer for the SSR CS, SSR Performance's upgrade for the Porsche GT4 RS, shot on and around the Red Bull Ring.
Video via YouTube · Privacy
Brand & Product Films
Trailer + social cuts
A product launch that feels like race day
The SSR CS is a package of parts: carbon hood, rear wing, splitter, exhaust, wheels and suspension. On their own those are spec-sheet items. The trailer had to turn them into one car with one character, and give the launch something people would want to watch twice.
We took the car to the Red Bull Ring: drone and tracking shots on the circuit, low passes along the kerbs, moody detail work in the pit garage and the driver behind the visor. Callouts name each upgrade as the car drives past, and the same footage was cut into short reels for social.
